I would like to be the first to point out the parallels between art and football.
Where money is concerned, there are of course major differences between the two worlds. An artist's market value fluctuates wildly, particularly after he dies, whereas a footballer is worth nothing as soon as he hangs up his boots. A footballer's talent is immediately recognisable and marketable whereas recognition often comes to an artist too late for it to be of any material use to him.
However, if one shifts the focus away from the artist to what he actually produces, the similarities become more apparent. A work of art, like a footballer, is a commodity which can be transferred from one owner to another for vast amounts of money.Given that there is only a limited amount of talent available in art as in football, the temptation among those whose livelihoods depend on these markets (managers, clubs, journalists, auction houses, critics) is to exaggerate the value of their "clients" or rather to spread their net wider and persuade the consumer that some obscure painter or second rate footballer really is a star.
Good luck to them all if they can get away with it. All I'm saying is let's try and keep clear-headed about what's going on.
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