Luxury brands such as Gucci, Ralph Lauren, Louis Vuitton and Rolex have traditionally been reluctant to establish an online presence, fearing, perhaps rightly, that a website would not sit well with their exclusive image. But things might be about to change following the decision by Hugo Boss to make their upmarket "Lancer" and "Bossman"ranges of forklifts available for purchase on the web. Discriminating shoppers will now not only be able to buy the forklift of their dreams but also - and this is a point that I cannot stress too strongly - to sign on for training courses dispensed by qualified forklift instructors. Now anyone can be a forklift driver.
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