Wednesday, March 17, 2010

The Quality of Horses

How have the marketing boys managed to impose the word "quality" as synonymous with "high quality" and "price" with "low price"?  Almost any supermarket you care to visit, and some you may care not to, will draw attention to their quality and prices, but there is no reason why they should not be referring to "low quality" and "high prices".

Driving home today, I got stuck behind a van proclaiming  "ATTENTION CHEVAUX". What does this mean? Does it mean we should watch out for the horses which might at any moment come pouring out of the back door? Or, on the contrary, is it a warning addressed to the recalcitrant horses themselves? Behave yourselves, horses, or else...

4 comments:

  1. Anonymous10:27 pm

    ATTENTION CHEVAUX

    Unbeaten Zenyatta's 14th win!

    She was also voted most outstanding female athlete of 2009 by Associated Press.
    ---
    Horse joins cycling race near Toulouse.

    -lesle

    ReplyDelete
  2. Anonymous7:17 pm

    Definitely a warning to horses. In the same way as slippery floors are also issued warnings.

    ReplyDelete
  3. Anonymous9:12 am

    And the danger to rocks falling.

    ReplyDelete
  4. Anonymous8:00 am

    Yes, I always felt horrible for those poor rocks.

    ReplyDelete

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